Business to business, commonly referred to as B2B, is a type of transaction that takes place between two businesses rather than between a business and a consumer. In this context, one business acts as a supplier, providing goods or services to another business as a customer.
B2B relationships are crucial for the success and growth of many businesses. They enable companies to obtain necessary resources, expand their reach, and enhance their competitive advantage. B2B transactions can involve various types of products or services, ranging from raw materials and components to software solutions and professional services.