Since 1969, Natura’s reason for being has been to create and sell products and services that promote the harmonious relationship of the individual with oneself, with others and with nature.
The trajectory that made us the largest Brazilian cosmetics multinational began in 1969, with a small shop, born from two passions: cosmetics and relationships.
From day one, we have built a business with the mission of providing harmonious relationships of the individual with oneself, with others and with nature.
In 2019 we celebrated our 50th anniversary with a very successful history. We started our international operations 37 years ago. First in South America, then France, and in the United States.

Today, we deliver exclusive and sustainable innovation by combining the power of nature and state-of-the-art science, in more than 2,000 products and over 7,000 formulas, 45 company-owned stores, products in 3,800 pharmacies and a market leading online platform. We accelerate innovation and make it viable, confident that together we can make the world more beautiful.
Life is a chain of relationships. Everything is interdependent. Valuing relationships is the foundation of the great human revolution.
Striving for improvement develops individuals, organizations, and society. Commitment to the truth is the route to enhance quality in relationships. The greater the individual diversity, the greater the wealth and vitality of the whole. The pursuit of beauty should be free of preconceived ideas and manipulation. Value and longevity are connected to the ability to contribute towards sustainable development.
Hailing from Brazil, the country with the richest biodiversity on earth, we have long been committed to using Brazilian biodiversity ingredients in our products.
Our R & D scientists study each ingredient to understand how to extract the maximum benefits for skin and hair. We work directly with over 30 local communities in the Amazon region—including more than 300 families-- to help them develop sustainable business models that benefit the forest.

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